World online dating sites

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At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc.

The stigma associated with online dating dropped over the years and people view online dating more positively.

A great diversity of online dating services currently exists (see Comparison of online dating services).

Some have a broad membership base of diverse users looking for many different types of relationships.

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Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.

That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.

Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.

Still others rely solely on paid membership subscriptions.

Opinions and usage of online dating services also differ widely.

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