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“We know so much about our audience and what they care about when it comes to dating,” says Peter Foster, Match Media Group’s general manager of advertising and brand solutions.
“When Discover approached us about partnering on this survey we were excited to dig deeper into the relationship between finance and romance to give Tinder users real world insights to help them succeed in their dating lives on Tinder and beyond.” About the Survey The national survey of 2,000 U. consumers, ages 18 , was commissioned by Discover and Match Media Group by C R Research, an independent survey research firm, between January 30 and February 8, 2017.
" today that's inspiring lots of "dating is hell" commentary from around the Internet, because in this piece, writer Jessica Silver-Greenberg tells of Jessica La Shawn, a flight attendant from Chicago, who went out with a seemingly pretty great guy (with great teeth!
)—until he asked her the "decidedly unromantic question" of our time: "What's your credit score?
The survey found that a potential date’s credit score could—or perhaps should—be the difference between swiping left or right.
For example, 58 percent of online daters say having a good credit score is more attractive than driving a nice car.
Likewise, 50 percent think a good credit score is more attractive than an impressive job title, and 40 percent favor a good score over a physically fit body. “When it comes to dating, a good credit score ups your mate value, helping you win a responsible, long-term partner, more so than some other qualities that online daters might highlight on their profile.
Match Media Group continues to revolutionize the dating landscape with new advertising and data products as well as audience intelligence and activation capabilities launching across its portfolio.
Financial responsibility rated higher than several other important qualities, as 67 percent say a sense of humor is very or extremely important, 51 percent say attractiveness, 50 percent say ambition, 42 percent say courage and 39 percent say modesty.
Both women and men value financial responsibility, as 77 percent of women and 61 percent of men say financial responsibility is a very or extremely important quality in a potential partner.
Credit Scores provided by Credit Scorecard are based on data from Experian and may be different from other credit scores. FICO is a registered trademark of the Fair Isaac Corporation in the United States and other countries.
today that's inspiring lots of "dating is hell" commentary from around the Internet, because from this piece comes the "decidedly unromantic question" of our time: "What's your credit score?